Healtcare advertising photography

Great Images by Kent Smith

One of the questions that I get from students all the time is how do you create images that stand out from the others.  First, It's always a compliment to hear this from photography students who are looking to become better photographers.  My only response is that it didn't happen over night.  

I recently when back to some of my first images, and realized that I was way off in my approach to lighting and style, but I did make a few interesting images by accident.   The more images that I created there did become a sense of style that started to show up in my work.  As I changed as an artist, I found out more about myself and the people who I was photographing.   It became more about what message that I was trying to create with the images and less about the distractions.  

All I can say to new photographers is that it will not happen until you push the button, and I plan on continuing to push the button to find more and exciting images over the years.  

Ad campaign for Visit Charlotte.  

Ad campaign for Visit Charlotte.  

To me, photography is an art of observation. It’s about finding something interesting in an ordinary place... I’ve found it has little to do with the things you see and everything to do with the way you see them.
— Elliott Erwitt